Mobile ad strategy for leisure travel & AirBnB is going after corporate.
Two entirely different articles in this week’s short trip: one’s a Slideshare bearing some great insights related to mobile usage from travellers, the other a news article about AirBnB’s upcoming corporate plans. Is the sharing economy about to hit the corporate market? You’ll find out below.
Airbnb Overhauls Service for Business Travelers
After an extended period of rudimentary ad-hoc solutions, Airbnb says it’s getting serious about going after corporate customers. The infamous room-renting website aims to win over corporate travel managers with services such as a central billing system and dashboard, although the question remains if corporate travellers are willing to exchange their luxurious hotel rooms for a stranger’s apartment. Read the entire story here:
Mobile ad strategy for the leisure traveller
Some weeks ago, we shared Google’s take on web journeys in the travel sector (among others). Now it’s up to its competitor Bing to enlighten us with its own customer insights. More specifically, how you as a leisure travel agent can connect to travellers using their smartphone for research. In this Slideshare, slides 3 to 8 take you through the most important mobile user behavior trends, and slide 24 gives you some relevant recommendations. The remainder mainly focuses on Bing and Yahoo’s mobile ad offering.
Mobile ad strategy for the leisure traveller (Slideshare)
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