Feel free to dive into the daily stream of Uber and disruption tweets in the Benelux on our homepage, we’re going elsewhere in this short trip, thank you very much. To the States, to be more exact. And we’re going in style: business style; with more insight into the needs of the international business traveller.
Your Business Traveller Wants Travel Apps advice
How come we didn’t think of that? In that jungle of apps trying to make the life of the business traveller easier, your colleagues need guidance, according to a report by GBTA. Show them the way to the best ones. Navigational apps come first, then airline and hotel apps. Also: if you’re a leisure travel agent: have you thought of a list of your fav apps for your customers?
Download: capturing the international business traveller
The international online search agency iProspect has released an in-depth 27-page whitepaper profiling the International Business Traveller (IBT). More importantly, it provides you with concrete strategies to target the IBT during his or her trip lifecycle – check p.14. It’s US research, but it does give you great strategic insight into how to capture the IBT online. Free download, but you have to leave some basic data.