Well, age does matter, when it comes to your travelling audience. Because with age comes a different relationship with travel and technology, especially once you have passed 61, says a Finnish study. Meanwhile, Skift states that small niche travel agents could benefit from the means offered by larger travel agencies.
Understanding senior travellers
Older members of the population are a huge segment of your travelling audience – and they are growing in numbers. Finnish academics offer an analysis of people between 61 and 78 and their relationship with online travel and technology. Very insightful and worth your time.
read and download the whitepaper (English)
On your own, but not alone
Interesting short piece by Skift here. It states that there’s an increase of niche travel agents who work from home, with a small customer base. They too could benefit from a larger travel ‘umbrella company’ as partner, that helps them with technology, sales or marketing support. See how that could work below.