Benelux blog
Let’s shape the future of travel
Reading time: 6 min

Travel agents today are realising that booking easyJet via Amadeus Light Ticketing makes business sense because it’s easy and fast. But most importantly, it promotes better customer service with a more complete offer, better tracking and faster rebookings.

But that wasn’t the case back in 2013, when easyJet came knocking on our door with a plan to increase its business travel bookings. It made perfect sense, though. With a firm position as pioneer in the direct booking and ancillary revenue models that are popular today, we were talking to Europe’s 4th largest airline carrying more than 68 million passengers annually.

Going corporate with a new distribution strategy

easyJet knew business travellers were already choosing to travel on its planes, but needed to really break into Europe’s estimated £20 billion market. With approximately 67% of business and first class bookings generated through the indirect channel, easyJet saw it needed to adapt its distribution strategy.

But how do you fit easyJet’s direct booking model with that of corporate travel, which traditionally involves a business travel agent, Travel Management Company (TMC) and online self-booking tool? 4 steps:

  1. develop an adapted business offering
    Inclusive and Flexi Fares added to easyJet’s existing Standard Fare
  2. extend booking
    bookable on the Amadeus eTravel Management corporate self-booking tool & Amadeus subscribers
  3. add ancillary services to the indirect channel
    such as extra bags and seats
  4. cater to agency’s needs
    distribution relationship managers liaising with key partners and supporting adoption

air travel lcc business easyJet amadeus

Finding the right technology

Technology-wise, easyJet decided to pilot one of our unique solutions developed specifically for Low Cost and Hybrid Carriers, called Amadeus Ticketless Access. Plenty of reasons why:

  • keeps connectivity simple using XML
    while retaining existing systems and business processes
  • remains cost-effective
    with no ticketing, BSP or fare filing costs
  • stays easy and flexible
    with a solution that was up and running quickly
  • offers real-time fares and availability to travel sellers
    who can book, modify and cancel itineraries
  • allows for full control
    with direct and mandatory payments at the time of booking

Uniting easyJet’s business offer, our technology and the agency booking process

After Amadeus Ticketless Access had proven its value, easyJet was interested in driving greater awareness and adoption amongst TMC and agency partners. Amadeus Light Ticketing flow was ideal, since it’s designed to work seamlessly with agency workflows.

Amadeus personnel were appointed as LCC market champions and placed in the airline’s target markets, starting with the United Kingdom, France, Spain, Italy, Switzerland, Netherlands and Germany.

These champions were assigned to driving easyJet adoption through an education and training programme with TMC and corporate partners – from agency headquarters to corporate centres to individual travel consultants.

easyJet now works with over 80 travel agency partners across Europe, and bookings continue to grow with around 12 million business passengers carried annually.

easyJet makes business travel for corporate travellers work

It’s alive!

The results are impressive. easyJet has seen its GDS-based bookings with Amadeus double year-over-year, both online and offline:

  • business travellers now represent 20% of easyJet’s total bookings
    with around 1 out of every 5 passengers travelling for business
  • travel agencies using Amadeus Light Ticketing have recorded booking growth
    nearly 3 times faster compared to other agencies
  • a major shift in travel agency booking behaviour
    the proportion of easyJet bookings made via Amadeus versus the web has increased 45% for FY2015 compared to FY2014

Travel agencies benefit too

Through targeted adoption initiatives agents are realising that booking easyJet via Amadeus Light Ticketing makes sense:

  • book LCCs as easily as any other airline
    through a uniform light ticketing booking flow
  • book LCCs 5x times faster
    on Amadeus than the web
  • drive efficiency and profitability
    with up to € 3.40 additional saving per round trip and up to € 6 for rebookings or changes
  • easily track business performance
    with 100% seamless integration of all LCC bookings in your mid- and back- office systems
  • offer better customer service
    with a more complete and competitive offer, better tracking and faster rebookings / changes

This video gives you an idea of the benefits of LCC for travel agencies in less than 4 minutes. And, yes, it features real travel agents talking about their work.

The easyJet business story in 1 chart

Not enough time on your hands? Check out our infographic: you can open and download it on a new tab or page.

amadeus easyjet business light ticketing for travel agents

More on Amadeus Light Ticketing for LCC’s and hybrids?

Relevant enough to share? Go ahead.

What do you think?
Leave your comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Let’s connect