Like Travix’ John Mangelaars said in his interview with us; price isn’t everything. And finding and keeping new customers requires creating the best possible customer experience. Booking.com is feeling how AirBnB does that increasingly better, our first link claims. And the second one explains how digital can be, and already is, a major driver to create a brand new customer experience.
Booking.com goes personal too
Great trouvaille by Travelmedia: by creating new applications like DestinationFinder that focus on customer experience, Booking.com is adapting its pure pricing strategy and trying to create new value by offering inspiration too. Because it’s getting serious competition from AirBnB, and Expedia in this field.
AirBnB grows as Booking.com competitor (Dutch)
A digital revolution in customer experience
Our second link zooms in on how digital can fundamentally change the travel customer experience. In a series of articles, it explores 4 ‘mega trends’: Recognition, Personalisation, Convenience and Experience gathering.
How digital can revolutionise the customer experience in travel & leisure (English)