The entire world has been watching for months, and now the deal is done: the United Kingdom’s Prime Minister Theresa May has triggered Article 50, thereby officially initiating the Brexit process. Within the next two years the UK will – almost certainly – leave the European Union. So now what?
Develop your own strategy
The travel industry must face facts and start preparing for a different world. A world in which the Single European Sky treaty will have to be renegotiated. As a result, airline carriers are starting to worry, and rightly so. (Ryanair, for instance, has threatened to stop flying UK domestic routes.)
But what does it mean for you? What are the real-life consequences? This short trip features three articles – each presenting a unique point of view that will help you prepare. Bon voyage!
The early bird gets the worm
One of the most immediate effects of the Brexit referendum was a severe drop in value of the British pound. Bad news? Not for the local travel industry. British hotels, restaurants and shops saw an increase in visits from foreign tourists. In January 2017 visits from Europe were up 13%. Business trips, too, increased by 5%. So why not join the party and help your customers make the most of their travel budget?
The art of the deal
Skift – a renowned travel news website – recently published a recap of their best coverage on Brexit during the past year. One trend emerges in quite a few of the articles: the need for the travel industry to communicate clearly and negotiate with authorities. Only then will companies that have vested interest in both sides of the Canal be able to start preparing accordingly. Is Gibraltar one of your clients’ preferred destinations? Better start planning ahead.
Amadeus’ long-term vision
In an interview with CNBC in May 2016, Amadeus CFO Ana de Pro expressed her concern with Brexit in the short-term but simultaneously indicated that the decision could have a positive effect on the industry as a whole. (Watch the entire interview online.)
“Uncertainty and risk are never good for growth. But I think once the panorama will be clearer, things will be improving. Today the travel industry is all about technology… we have to be connected door-to-door.”