Exploring travel destinations in a virtual, danger-free area – VR opens up huge marketing opportunities. Some hotel brands are already picking up on that trend. They allow clients to walk around in any of their hotels. For free. Does it work? Results show that the VR immersion results in increased loyalty, better customer relationships and, in the end, more revenue.
Prepare for VR
VR marketing works, but how do you start using it as a travel agent? First you need VR content to cover your top destinations. When that is in place, you are well on your way. Show it to your clients with hardware that does your content proud. This article recommends Oculus Rift, but it’s all down to your personal preferences. And your clients’, of course.
How Amadeus fosters innovation
Navitaire, an Amadeus company, recently launched a virtual reality booking experience. As a pioneer in the travel industry, Amadeus encourages innovation. This particular novelty allows travellers to spin a globe of the world, visit a destination, search for flights, walk through a plane to select their seat, check out different rental cars, and pay for their entire trip — all without leaving virtual reality. Incredible, right?
Watch how it works it here: