We’re covering quite some distance in this short trip, as we take a huge step back and try to look at tourism as one sector. Where does it benchmark against other industries, what is its impact and its major challenges. Fasten your seatbelt, please.
The WTTC 2017 Tourism Benchmarking research
This is huge in terms of scope, and huge in terms of data. Instead of looking only at tourism, it compares the sector to other industries, like mining, banking and automotive. Make sure you see the wonderful infographic after the click.
Tourism, employment and empowerment
Linked to the WTTC research mentioned above, this offers an interesting take on how tourism impacts employment. Moreover, Jane Ashton, Director of Sustainability at TUI Group, explains in this interview how tourism can be a way to empower women too.
Have you seen these trends?
Responsible tourism, solo female travellers and action-oriented trips – just some of the trends that this post claims we would see in 2017. Maybe you’ve picked them up yourself already, maybe they can inspire you to create a new offering in your portfolio.