Voyage of discovery: Working towards inclusive and accessible travel for all – that’s the title of the study performed by ILUNION, a firm owned by ONCE (the Spanish National Organisation of the Blind). The investigation included some 800 interviews with travellers with extra accessibility needs as well as industry experts, private-public sector representatives and international institutions.
What better way is there to uncover an untapped market (in Europe and the US alone travellers with accessibility needs represent a market of US €60 billion), help thousands of people fulfil their travel dreams and do your part in the Benelux than to analyse insights straight from the source?
Download the report on travel accessibility here and let’s get started.
Voyage of discovery: key conclusions
Even though we’ve been dealing with the issue of accessible travel on this blog for a while, people with accessibility needs rate their overall travel experience a 6.2 out of 10. The least satisfactory areas with regards to accessibility are railway stations (4.9 out of 10) and the most satisfactory area is accommodation (6.2 out of 10).
The 5 largest obstacles for a seamless & accessible trip
Amadeus’ study on accessible travel has uncovered a whole batch of problems that people with special needs have to deal with when travelling:
- Lack of information about accessibility at destination – 46%
- Lack of skilled customer service – 46%
- Inaccuracy of information about accessibility at destination – 37%
- Challenges with the physical environment at destination – 37%
- Knowledge about specialised providers at destination – 33%
Did you notice? Accurate information about the accessibility at the destination is the common thread throughout the top 5. In other words, do your research, and do it well.
What you can do to make travel accessible
“We don’t want anything special, just to travel like anyone else.” That’s the essence of the respondents’ wishes. Do you want to help them achieve that? The report indicated 4 main action points. Try to improve on every single one of them:
- Communication at every stage of the journey
- Efficient and responsive customer service
- Greater integration and standardisation of content and services
- A more personalised offering
What Amadeus does to help
To make travel truly accessible all over the world, every partner needs to pull their weight. And we try to do just that. Watch our video and be inspired.
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