Generation X, Y or Z – plenty of books and papers are written on these artificial categories. Still, there is a lot of value in trend analysis. For instance: you can adjust your strategy based on cold, hard facts.
On this #shorttrip we zoom in on the 20- to 35-year-olds that make up Generation Y. How do they feel about travel agents? And what does the future hold for their travel consumption?
Let’s start with the good news:
Millennials love travel agents
Planning and booking your own vacation takes time. A lot of time. And time seems to be the primary reason why millennials are turning to travel agents. Other reasons include money, inspiration and customer service. Make sure your business promise reflects those wishes.
Which type of travel agent attracts the most millennials?
Sure, there are plenty of reasons for young people with busy lives to outsource their vacations needs. But what do the data say you should do in order to convince them?
- Stand out with flair
26% fear that travel agents will offer a too touristy trip
- Communicate digitally
54% prefer emails for their travel updates.
- Make sure they notice you
38% says social media ads featuring fun places or special pricing will catch their eye.
- Capitalize on a rising trend
14% of millennials – compared to 6% of baby boomers and 7% of Gen X – claim that their first step is to contact a travel consultant.
You can download the entire study right here:
Luxury cruises are hot – again
Almost 25% of millennials have been on a cruise in the last 3 years. What?! Exactly. This study by the Cruise Lines International Association has plenty of surprises in store. Such as: “Travel agents are the most likely influencers of vacation-planning and decision-making for cruisers, who are twice as likely (70 percent) to use a travel agent when booking a vacation than non-cruisers (37 percent).”