Benelux blog
Let’s shape the future of travel

Artificial Intelligence (AI) was a-far-from-our-bed-show for a real long time. It was a buzzword – often used out-of-context since no one really knew what AI truly encompassed.

Nowadays, AI is becoming a household name with impactful applications in business travel – used to both help travelers, travel agencies, and give travel managers some well-deserved peace of mind.

According to RevFine, the benefits of AI (compared to their human counterparts) in business travel are threefold:

  • Saving money
  • Eliminating human errors
  • Offering 24/7 service

Let’s take a deep dive into the wonderful world of AI – and uncover the solutions AI has to offer.


AI: your assistant in hospitality



  • Chatbots

Chatbots. Perhaps the most obvious application of Artificial Intelligence. They fulfill the abovementioned requirements by RevFine (money saver, round-the-clock service, and elimination of human errors) with splendor.

Hotel Speak showed the additional benefits of chatbots for hospitality services: ordering meals or drinks, suggesting special dishes, or controlling room temperature are just the tip of the iceberg. As a hotel guest, you’ll receive so much help from chatbots.

And it can be entertaining as well – if you give your chatbot some personality.

Unsurprisingly, we developed our very own chatbot named Amanda, to respond to all your travel-related questions. 24/7. The Amanda-chatbot is part of the larger framework of Amadeus’ Live Travel Space. A new way to deliver you and your travelers an immersive experience in the ‘now’-era.


  • Book your robotic AI-driven hotel

In October 2019, Alibaba launched its cashless and keyless hotel – made possible with AI and biometrics, and housed by a team of robots.

All you need is a smartphone. Definitely check the video by CNBC if you want to meet the near future of Artificial Intelligence.


You can’t spell air travel without AI


  • Improved customer service

A recent report by EMERJ highlighted the ways in which 4 major airlines – American Airlines, Delta Airlines, Southwest and United Airlines – use AI to improve their customer experience and/or operations. The most popular AI applications appear to be the usage of AI Assistants (responding to customer inquiries and voice commands for flight info and ticket availability), Smart Logistics (to help automate airline operations) and facial recognition (to perform customer identity verification and to match passengers to their luggage through kiosks).

  • Avoid delays – caused by bad weather

Bad weather causes major delays to travelers. And airlines risk losses of up to €4,000 – for every hour of delay. Fortunately, there is a solution: ClimaCell uses AI calculations to better predict the weather, allowing airport and airline staff to deal more (cost-)efficiently with the issue. ClimaCell recently partnered up with Amadeus Explore.

  • Personalized bookings

Amadeus recently also teamed up with Malaysia Airlines on MHChat for travelers to book (and pay) directly through Facebook Messenger.


Amadeus and AI: match-made in heaven

As you’ve noticed throughout this article, we are rather keen ourselves on AI applications at Amadeus.

In 2018, Amadeus launched AI-packages and software for startups as part of its Amadeus for Developers Program to enhance AI applications to a broader public.

Discover more about our accelerator here.


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